logo, package

coco galleria

concept

Organic Legacy, Refreshed for a New Era

The rebrand concept draws from the essence of nature and heritage. Inspired by the calming properties of malli (jasmine) tea and the comforting simplicity of handmade biscuits, the logo integrates soft, rounded forms with botanical undertones. The typography was custom-crafted to reflect natural flow and simplicity, while subtle floral elements pay homage to the jasmine flower—symbolizing wellness and tradition.
challenge

Bridging Tradition with Contemporary Shelf Appeal

Coco Galleria’s original identity felt too artisanal for mass retail while lacking cohesion across its expanding product line. The challenge was to create a brand mark that could honor the cultural significance of malli chaya and homemade organic snacks while standing confidently on modern packaging—whether on a health store shelf or an online wellness marketplace.
solution

A Clean, Honest Identity Rooted in Nature*

We developed a logo system combining a modern serif logotype with a soft, floral-inspired icon—delicate yet grounded. The color palette uses earthy greens and neutral creams, evoking freshness and natural simplicity. The jasmine motif is subtly integrated into the design language to create emotional recall without overpowering the brand. This new identity helps Coco Galleria tell a story of wellness, trust, and handcrafted purity in every cup and bite.
publish date
march 15, 2024
project type
re-branding
client
coco galleria

The Natural Evolution – Rebranding Coco Galleria

Coco Galleria, a premium organic brand offering traditional malli chaya powder and wholesome biscuits, needed a refreshed logo that spoke to its authentic roots while appealing to the conscious modern consumer. The brand wanted to convey purity, health, and a sense of nostalgia—packaged in a look that felt contemporary, clean, and shelf-ready for a growing market.
OLD LOGO
NEW LOGO
Package
Coco Galleria, a brand rooted in wellness and tradition, specializes in organic malli chaya powder and handmade organic biscuits. As the brand prepared to scale its presence in both local and premium wellness markets, it recognized the need for a cohesive and elevated visual identity. The goal of the rebranding project was to craft a logo and visual system that preserved the authenticity and cultural richness of its offerings while appealing to today’s health-conscious, design-aware consumers.

The project involved redefining the brand’s aesthetic language—moving from a rustic, homemade feel to a more refined and versatile identity that could work across digital, packaging, and retail formats. The result is a modern yet grounded logo that evokes purity, nature, and heritage, giving Coco Galleria a clear, credible, and memorable presence in the organic product space.

project overview

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Curabitur sagittis lectus quis purus interua vulputate justo hererit asellus ullcorper sem vel tellus ultrices ac suscipit orci
north america
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
Curabitur sagittis lectus quis purus interua vulputate justo hererit asellus ullcorper sem vel tellus ultrices ac suscipit orci
north america
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com